Please read the following to learn more about the IUS Innovation AB Privacy Policy. The IUS Innovation AB website ( is intended for use by parents and IUS Innovation AB’s various related games, applications, features, content, widgets or services (collectively with the website, the “Service”) are intended for use by the whole family including young children with parental participation and supervision. IUS Innovation AB recognizes the importance of protecting any information collected from the users (each a “User” or collectively, “Users”) of its Service, and has adopted this Privacy Policy to inform its Users about the types of information IUS Innovation AB gathers about a User online while using IUS Innovation AB’s Service, how IUS Innovation AB may use that information, whether IUS Innovation ABdiscloses it to anyone, and the choices a User has regarding use of and correction of the information.


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The Privacy Policy detailed herein applies to any and all information that a User may have obtained from or provided to IUS Innovation AB. IUS Innovation AB reserves the right, at its full and complete discretion and without prior notice, to change, modify, amend, add, subtract, or otherwise remove portions of its Privacy Policy at any time and for any or no reason. Please periodically check the Privacy Policy at for any changes. Such modifications will apply to disputes arising under the Privacy Policy from the date of posting forward. A User’s use of the Service after the posting of any amendments, deletions or other changes to the Privacy Policy will constitute acceptance, acknowledgment and agreement to the respective changes. If any such modification requires IUS Innovation AB to provide notice to a parent or receive parental consent, IUS Innovation AB will take the steps necessary to comply with those requirements at that time.


For purposes of this Privacy Policy, “personal data” means personally identifiable information that specifically identifies a User as an individual. “Non-personal data” means information that does not directly identify a User. Additionally, non-personal data means “aggregate” and “de-personalized” information, which is data IUS Innovation AB collects about the use of the IUS Innovation AB Service, from which any personally identifiable data has been removed.


A User may make personal data available to IUS Innovation AB such as, for example: (i) when a parent or educator creates a IUS Innovation AB account; (ii) when a parent or educator contributes user generated content to the Service or participates in any support forums, community blogs or the like that IUS Innovation AB may establish; (iii) when a User requests technical support; or (iv) otherwise through use of the IUS Innovation AB Service where personal data is required for use and/or participation. The types of personal data collected may vary depending on the type of activity the User is engaged in. The personal data IUS Innovation AB may collect, process and use may include, but are not limited to the User’s name, screen/nick name, IUS Innovation AB or third party service ID, e-mail address, photo or other image, birthdate, gender, or avatar image.


IUS Innovation AB may use tools or third party analytical software to automatically collect and use certain data including, but not limited to: (i) device properties, including, but not limited to IP address, Media Access Control (“MAC”) address and unique device identifier or other persistent or non-persistent device identifier (“Device ID”); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) game progress, time used playing, score and achievements; (v) other non-personal data as reasonably required by IUS Innovation AB to enhance the Service and other IUS Innovation ABproducts and services.


IUS Innovation AB may use personal and non-personal data, and disclose personal and non-personal data, in accordance with applicable legislation and this Privacy Policy. Additionally, IUS Innovation AB may disclose personal data to its parent company and its subsidiaries in accordance with this Privacy Policy.

IUS Innovation AB may disclose personal and non-personal data to its partners and contractors for purposes of analyzing usage of the Service, providing customer and technical support, managing and providing the Service (including managing advertisement serving, where and how permitted by law), customizing IUS Innovation AB’s communications, and to further develop the Service and other IUS Innovation AB services and products. When IUS Innovation AB shares this information, it is with vendors and other service providers who are engaged by or working with IUS Innovation AB in connection with the operation of the services IUS Innovation AB provides to the User and/or for analytics purposes which may require the reproduction and display of such information in an aggregated and anonymized manner such that will not in any way identify the User.

IUS Innovation AB may use a parent’s personal data provided in the parent section to send messages to the parent with informative and/or commercial content about IUS Innovation AB’s services or third party products and services IUS Innovation AB thinks may be of interest to the User, such as new features and services, special offers and updated information. In addition, if a User has agreed to receive push notifications, and appropriate consent to receive them has been given, IUS Innovation AB will use the data collected and share it with its vendors for the purpose of delivering approved push notifications.

If a User contacts IUS Innovation AB by email, IUS Innovation AB will use the personally identifiable email address information only to respond to the specific inquiry.

The Service may use “cookies” and other technologies such as pixel tags, locally shared objects, clear GIFs and web beacons. IUS Innovation AB treats information collected by cookies and similar technologies as non-personal data.

Cookies: A “cookie” is a small bit of record-keeping information that websites often store on a user’s computer. IUS Innovation AB’s cookies do not include personal data and are typically used to quickly identify a User’s device and to “remember” the User. Users can disable cookies or set their browsers to alert them when cookies are being sent to their device; however, disabling cookies may affect their ability to use the Service.

Web Beacons and pixel tags: A “web beacon” or a “pixel tag” is an electronic image that allows IUS Innovation AB to count Users who have visited certain pages or viewed certain advertisements. Web beacons, like cookies, do not include personal data. E-mails and other electronic communications IUS Innovation AB sends to a User may contain pixel tags that enable IUS Innovation AB to track a User’s usage of the communication, including whether the communication was opened and/or what links were followed, if any.

From time to time, IUS Innovation AB may hire agents and contractors to collect and process personal data on IUS Innovation AB’s behalf and in such cases such agents and contractors will be instructed to comply with our Privacy Policy and to use personal data only for the purposes for which the third party has been engaged by IUS Innovation AB. These agents and contractors may not use a User’s personal data for their own marketing purposes. IUS Innovation AB may use third party service providers such as credit card processors, e-mail service providers, shipping agents, data analyzers and business intelligence providers. IUS Innovation AB has the right to share Users’ personal data as necessary for the aforementioned third parties to provide their services for IUS Innovation AB. IUS Innovation AB is not liable for the acts and omissions of these third parties, except as required by law.

IUS Innovation AB may disclose a User’s personal data to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose a User or IUS Innovation AB to legal liability. IUS Innovation AB may also disclose a User’s personal data to third parties when IUS Innovation AB has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with IUS Innovation AB’s rights, property, operations, Users or others who may be harmed or may suffer loss or damage, or IUS Innovation AB believes that such disclosure is necessary to protect IUS Innovation AB’s rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on IUS Innovation AB. To the extent permitted by applicable law, IUS Innovation AB will make reasonable efforts to notify affected Users of such disclosure through IUS Innovation AB’s website or in another reasonable manner.

IUS Innovation AB may store and/or transfer User personal data to its affiliates and partners in and outside of EU/EEA member states and the United States in accordance with mandatory legislation and this Privacy Policy. IUS Innovation ABmay disclose User personal data to third parties in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of IUS Innovation AB’s stock and/or assets or other corporate change, including, without limitation, during the course of any due diligence process provided, however, that this Privacy Policy shall continue to govern such personal data.

When a parent discloses data about him or herself in the course of contributing user generated content or participating in support forums, community blogs or the like, the information disclosed is public information, and there is no expectation of privacy or confidentiality. IUS Innovation AB is not responsible for any personal data a User makes public in any of these forums.


A User’s access to and use of the Service may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, mobile software platforms, on-line gaming platforms, social networking services and payment providers. IUS Innovation AB is not liable for any such third party terms and conditions and their use of Users’ personal data.

IUS Innovation AB may in its discretion make available links through advertisements or otherwise enable Users to access third party products or services. IUS Innovation AB is not responsible for the actions of such third parties, the content of their products or services, the use of information a User provides to them, or any products or services they may offer. IUS Innovation AB’s linking to those products or services does not constitute its sponsorship of, or affiliation with, such third parties.


IUS Innovation AB retains the data collected pursuant to this Privacy Policy for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter if the collected data is no longer needed for purposes specified in this Privacy Policy, IUS Innovation AB deletes all aforementioned data in its possession within a reasonable timeframe. IUS Innovation AB does not verify the accuracy of personal data. IUS Innovation AB may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce IUS Innovation AB user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of the Service.


IUS Innovation AB follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in IUS Innovation AB’s possession. Only those persons with a need to process Users’ personal data in connection with the fulfillment of their tasks in accordance with the purposes of this Privacy Policy and for the purposes of performing technical maintenance, have access to Users’ personal data in IUS Innovation AB’s possession. Personal data collected by IUS Innovation AB is stored in secure operating environments that are not available to the public. To prevent unauthorized on-line access to personal data, IUS Innovation AB maintains data within a fire-wall protected environment. While IUS Innovation AB exercises reasonable care and due diligence in providing a secure conduit of information between a User’s computer or other device and its servers, IUS Innovation AB cannot and does not guarantee the security of materials or information transmitted to IUS Innovation AB or other Users over the Internet or wirelessly. Therefore, while IUS Innovation AB will attempt to protect the transmission of any information using methods which comply with the industry standards, IUS Innovation AB does not accept liability for any unintentional disclosure of same.


Users that wish to opt-out from receiving communications (such as any newsletters or offers) from IUS Innovation AB, should contact

IUS Innovation AB makes good faith efforts to enable Users to review, update or correct any personal data in IUS Innovation AB’s possession. Users should contact IUS Innovation AB at IUS Innovation AB will need sufficient information from the User to establish the User’s identity and to verify the User’s access, and also to assist in handling the User’s request. Even if personal data is changed or deleted according to a User request, IUS Innovation ABmay still retain some of User personal data to resolve disputes, enforce IUS Innovation AB user agreement(s), and comply with technical and legal requirements and constraints related to the integrity, security and operation of IUS Innovation ABServices.

Notice to California Residents:

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by certain members of IUS Innovation AB to third parties for the third parties’ direct marketing purposes. With respect to these entities, this Privacy Policy applies only to their activities within the State of California. To make such a request, please send an email to or write us:

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